Maybe it was the sunset and balmy evening on the rooftop bar in Manhattan...
...but the name came to us pretty quickly: The Exit Brand. Based on the common value thread of our client success stories -- $3.14B in sales and investor growth -- and our way of exiting the noisy highway to get to a singular brand voice customers would hear and trust. I wanted to test it on certain friends, family and clients who we knew would be brutally honest. One respected friend and former client expressed a fear that "exit" could be seen as a negative or taboo word to use so transparently. This was terrifically helpful to hear, inspiring our own manifesto, our own brand voice in the video below.