“Jan knows what makes a brand authentic. How to create assets that generate relationships, exceeding our sales numbers.”
Dan Swift, founder and CEO, Empire Selling, former VP Sales, Sprinklr
“Jan transformed and unified our brand…realized significant increases in revenue and share price.”
Bill Kelly, Investor, former SVP Sales, GlobeOp
"Jan made Grapeshot stand out, positioned sales to succeed and made shareholders happy, as seen with acquisition by Oracle."
Kevin McElroy, SVP, Global Partnerships, Freckle IoT, former SVP Sales, Grapeshot
The three key business things the CMO, CEO, CRO aren’t getting…or getting right.
Customer Insight to get to the Problem: What's really the Problem…and the unobvious category and business you're really in to solve it?
Category-Brand Positioning: What's the outlier category you can create, build and own?
Creative Branding+Marketing: How well-told, trusted, and lived day to day, is your story?
More on each:
1. Customer Insight to the Problem. Listening between the lines, to get to the human Problem your customer is having —- and to the business you’re really in…to solve it. The thing your customers are craving, but don’t quite know how to ask you for it. Customer Insight is knowing what to ask, what to listen for. And how to articulate it all in a Brand Position unlike anyone else's.
2. Category-Brand Positioning. The conductor’s cue to every employee and customer experience. Your sole business strategy…(and soulful) purpose…that leaps to a 5th outlier place that you can wholly own in your customer’s mind and heart.
3. Creative Branding+Marketing. The strategic narrative. The Brand’s authentic, empathic story that connects faster, deeper, more personally. Building trust, respect and sales. Secret to Great Creative Mindsets: That rare understanding that points 1 and 2 are in fact the most creative acts. When those are truly attended to, the copy, the design, the human connection, will have the advantage of being distinctive, not just different. Personal, not boringly corporate (people make decisions and purchases, not businesses). Effective, not just efficient. Successful, not just accomplished.
TEAM LEADERSHIP.
Jan Zlotnick
Brand+Creative Direction
Brand/marketing strategy and creative, all categories, with focus on tech brands.
Justin Ethington
Research: category and brand testing of strategy and creative.
Corey Guilbault
Art Direction+Graphic Design
User experience, digital and mobile media, marketing and brand building, digital deployment.
Marija Miljkovic
Art Direction+Graphic Design
Branding+identity, digital+print, website, graphics, design production.
Rich Rosenbaum
Producer and Director
Honored at Cannes International Film Festival, including Drowned Alive, the story of escape artist, David Blaine.
Brian Alter
Media Strategy/Buyer
Brain and his group at DCW are digital and offline experts in planning, negotiating, buying, attribution, SEM/SEO/SMO analytics, research, detailed reporting.
Larry Yatch
Desired End-State Analysis
A decorated Navy SEAL, Larry’s Desired End-State (DES) methodology moves your teams with a SEAL mindset, speed and path to accomplishment of mission.
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